Designing consumer experiences across the full product lifecycle
ETNA is a leading Dutch brand that produces and sells kitchen appliances such as ovens, stoves, and hoods.
Subspot partnered with team ETNA to develop a full lifecycle approach towards the consumer journey. We conducted extensive quantitative and qualitative consumer research, which informed the development and implementation of a product registration approach. Consumers are now incentivized to register their appliance by a 5 year extended warranty benefit. Based on simple QR codes and simple signup forms, users enter into the MyEtna program.
As a result, every ETNA buyer can now enjoy extra benefits - such as improved customer support - throughout the entire lifetime of their appliance.
I'm Robert van Boesschoten, founder and CEO of Subspot. If you've got any questions, feedback or thoughts I'd love to talk more. Drop me a message below and we'll grab a coffee.
