The subscription economy is booming. Today you buy services, not products. Across industries companies are adopting the "product-as-a-service" model. Fueled by the need for a circular economy and enabled by the power of digital technologies. Most importantly, the customer need is shifting. The signs are very clear:
It's about access, not ownership
Whether it is music, software, transportation or light, todays customers are looking for the performance of your products, not the hassle of traditional ownership.
Create personalized relationships
As a provider of a subscription service, you are entering a one to one relationship with your customers; direct interaction, full control of the product lifecycle and the freedom of a recurring revenue model.
Using technology as enabler
Technology is the big enabler of a differentiating subscription service. Customer-centric services are enabled by tech, such as Internet of Things or big data.