We see a change:

From Product to Service

 

 

The Service shift is on…

The as-a-service model is transforming many industries. Powered by technology and driven by the need for a circular economy, we expect that services will be the prevalent business model of the near future.

We build on over 10 years of experience across industries – both in Business to Business and Business to Consumer.

.Electronics

The electronics industry is at the forefront of a major transformation from product- to service-based business models.

The customer shift

As result of technological development and shortened product lifecycles, customer are increasing asking for access to electronics rather than ownership. Without high upfront investment the barrier to adopt new technology is lowered. And with the growing environmental challenge of e-waste, sustainable solutions become a customer need.

 

 

 

The opportunity

Offering electronics-as-a-service can be a great solution; As the supplier maintains ownership of the products, he provides a flexible solution to the user while having the opportunity to monetize the full lifecycle of the product. By offering additional services, such as cloud services, repairs or insurance, added value can be created. Providers will build closer customer relationship, extend product longevity and build a profitable recurring business model. 

 

Microsoft recently announced the “Xbox all access”, a Netflix-like gaming platform that includes the use of the console

.Mobility

Mobility-as-a-Service is the future of transportation. Cars, bicycles and taxi’s – all are moving toward subscription services

The customer shift

As our cities grow, congestion increases and technology evolves – customers are increasingly looking for flexible and access-based transportation means. Both consumers and business avoid high upfront investments and ownership but spend their money on quality solutions. 

 

 

 

The opportunity

Offering mobility-as-a-service is a great opportunity for manufacturers. As the supplier maintains ownership of the products, it provides a flexible solution to the user while having the opportunity to monetize the full lifecycle of the product. Moreover, by offering additional services, such as repairs or insurance, providers will build closer customer relationship, extend product longevity and built a profitable recurring business model.  

 

All major car manufacturers, from Porsche to Hyuandai, are moving into subscription services

.Retail

Whether in fashion, toys or health products, subscription models enable brands to build personalized and continuous relationships..

The customer shift

Todays customers are increasingly looking for experience rather than ownership. That means ongoing services, real-time solutions and continuous value. And sustainability is no longer a niche; consumers demand eco-friendly solutions.

 

 

 

The opportunity

From retailers to startups. consumer brands are starting to recognize the opportunity to sell personalized experiences rather than products. Subscriptions to products can do just that, offering easy and flexible solutions without high commitments. Through the direct customer interaction, opportunities for cross- and upsell can be uncovered.

 

Ikea is in the process of launching a furniture subscription service – trendy and flexible solutions for urban living

.Agriculture & Food

Building a sustainable and growing food system is one of our key societal challenges. Service-based business models are a key contributor.

The customer shift

As our global food systems experience increased pressure from growing population and changing consumption behavior, industry players and consumers are looking for innovative solutions. Often these can be found in subscription based service models.

 

 

 

The opportunity

Powered by technology, smart Agri-Food companies are moving into personalized relationships and outcome focussed solutions. Farmers are looking to use rather than own the latest technologies and consumers expect the personalized experience that will keep them healthy and delighted.   

 

Building sustainable and healthy food systems that feed our growing population, demands for service design thinking.

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