What is so hard about subscriptions?

Creating real Customer Value and a strong subscriber base, is not that easy. Designing a customer centric proposition is one thing, commercializing it is the next..

How to get started with a Subscription service?

Getting off to a good start is crucial if you want to get this right. As subscriptions often cut right through your current commercial model, you will need to prepare on topics like;

-Designing a customer centric proposition
-Setting up pricing
-Building the right team
-Distribution strategy
-Financing and business model

Implementing

Running

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