What is so hard about subscriptions?
Creating real Customer Value and a strong subscriber base, is not that easy. Designing a customer centric proposition is one thing, commercializing it is the next..
How to get started with a Subscription service?
Getting off to a good start is crucial if you want to get this right. As subscriptions often cut right through your current commercial model, you will need to prepare on topics like;
-Designing a customer centric proposition
-Setting up pricing
-Building the right team
-Financing and business model